History of Art

CREDITS: US 3/4 - ECTS 6

COURSE DESCRIPTION
This course explores artwork produced in Italy from the 14th century until 17th century. It will focus on the relationship of the works of art to their cultural and historical importance in the time period of when they were produced. Emphasis will be placed on the function of the artwork as well its relationship to the artwork’s patron, artist and/or location.

History of contemporary Italy

CREDITS: US 3/4 - ECTS 6

COURSE DESCRIPTION:
This course offers a survey of modern Italian history from 1815 to the present. Besides presenting historical events, it inquires into the very making of late-modern/contemporary Italy. The course is organized along two main lines: chronological and thematic. Chronologically, it documents developments and key turning points in Italian history from the end of Napoleonic wars (1815) to our days. Part I introduces the early stage (from the advent of Risorgimento to the WW1) and the fascist times (fascism and WW2). Part II is dedicated to Republican times (the first and the second republic, and beyond). Thematically, it investigates key patterns: the nation (ethnic roots, language) and its nationalist turn (colonialism, racism); religion (Catholicism); the modern state and its pillars (the constitution, institutional setting, the party system); economy (from poverty to consumerism; ‘Made in Italy’; food culture); society (social stratification, family, and gender); geography (territory; South–North); informal institutions (mafia, terrorism, corruption); arts (literature, painting, architecture, cinema, music). In addition, the course places Italian events within a European and world-wide framework.

Italian Politics

CREDITS: US 3/4 - ECTS 6

COURSE DESCRIPTION:
The course aims at reconstructing the core elements of Italian politics, from three different points of view: history, political system and political culture. After a brief introduction to the main elements of political science and to the Italian context, the course is divided into three parts, corresponding to these aspects. The introductory lectures are mainly historical and aim at reconstructing the shape of the Italian political system and culture as they emerged from the process of state-building started with the unification of the country in 1861, and from the transition to democracy after the Second World War. This part is dedicated in particular to the rise and consolidation of mass political parties (Christian Democracy, Socialist Party and Communist Party), the role of Italian unconventional political actors, the 1970s as an era of massive collective action, the political crisis of the early 1990s and the new political system that emerged from it. The second part of the course is dedicated to the description of the current Italian political system. It starts from an analysis of the Italian Constitution and it includes lectures on the role of executive, legislative and judiciary power, on electoral laws and party system, on the relationship between central and local government and on the gradual integration of Italy into the European Union. The third part is dedicated to the Italian political culture and it discusses some peculiar topics, such as the role of organised crime, the influence of the Catholic Church, or the evolution of the media system, that which have been deeply influencing Italian politics. Throughout the course, principles, theories and methods of political science will be introduced, through the reference to Italian examples.

Modern Italian Literature

CREDITS: US 3/4 - ECTS 6

COURSE DESCRIPTION:
This course will introduce students to Italian literature of the twentieth century using the theory of the avant-garde as a critical jumping-off point from which to study the movements within, and the resistances to Italian literary tradition that marked this turbulent historical period. To accentuate the stylistic and formal qualities of avant-garde literature, students will have the chance to choose between two different texts, each of which represents the various movements that we will explore and seek to define. I hope that this will enhance our in-class discussions and provide us with the opportunity to achieve a deeper understanding of the greater complexities of the scope and aims of literary movements in general.

Italian Cinema

CREDITS: US 3/4 - ECTS 6

COURSE DESCRIPTION:
The course introduces the student to the world of Italian Cinema. In the first part the class will be analysing Neorealism, a cinematic phenomenon that deeply influenced the ideological and aesthetic rules of film art. In the second part we will concentrate on the films that mark the decline of Neorealism and the talent of ‘new’ auteurs such as Fellini and Antonioni. The last part of the course will be devoted to the cinema from 1970’s to the present in order to pay attention to the latest developments of the Italian industry. The course is a general analysis of post-war cinema and a parallel social history of this period using films as ‘decoded historical evidence’. Together with masterpieces such as Open city and The bicycle thief the screenings will include films of the Italian directors of the ‘cinema d’autore’ such as The conformist, Life is Beautiful and the 2004 candidate for the Oscar for Best Foreign Film, I am not scared. The class will also analyse the different aspects of Film making both in Italian and the U.S. industry where I had the pleasure to work for many years in the Editing Department on Films such as The dead poet society and The Godfather part 3. The Films in DVD format are dubbed in English or sub-titled.

Travel Photography

CREDITS: US 3/4 - ECTS 6

COURSE DESCRIPTION:
Students learn the basic technique of digital photography while they tell the story of their study abroad experience. They will also study the history and literature of travel photography, understanding storytelling techniques and reflect on their experiences as study abroad students. Every student will keep a photoblog/journal and keep a Facebook/Instagram page.
In addition to photographs, this journal can consist of (but is not limited to) written entries, drawings, found imagery and other souvenirs. The journal will be graded on contents as well as artistic merit.
The first week of the course is dedicated to study the history and literature of travel photography together with the basic structures of storytelling. The second week will introduce basic photography technique also applied in a sample field trip dedicated to landscape and architecture photography.
Week 3 will introduce images elaboration basics, week 4 will be dedicated to introduce social networking and blogging. Week 5 will be dedicated to overview students work progress (midterm #1)
Weeks 6 and 7 will be again dedicated to photography technique (portrait, life-style and still life), postproduction and social networking. Week 8 is a general review of students work advancement (midterm #2).
After the break (week 9) the class work will be organized for 4 weeks (weeks 10 to 13) as an editorial lab where the students are supposed to organize the images taken during their weekend tours or during the week stay in Florence; the lab will consider images editing, blogging, creation of images galleries and slideshows, preparation of high quality images for printing.
Week 14 will be dedicated to the preparation of the final exhibition and presentation where the slideshows will be projected and blogs displayed. Week 15 lesson is the final exhibition and presentation day.
COURSE EQUIPMENT & FEES:
-digital SLR (Single Lens Reflex) camera. Bridge compact cameras with zoom lens and full manual controls are admitted for the course, automatic-only cameras or smartphones are not suitable;
- personal laptop;
- solid tripod suitable to firmly hold the camera standing up (also rentable from AEF);
- Adobe Lightroom installed on laptops (students can purchase an Adobe Lightroom license from Adobe website with a yearly subscription, or from AEF with a reduced semester fee)

Marketing in Sports, Events and Performing Arts

CREDITS: US 3/4 - ECTS 6

COURSE DESCRIPTION:
This course will introduce students to the main critical approaches and methods in use in sport, culture and performing arts marketing, with a special focus on the lowest common denominator among these fields: the “immaterial” nature of a sport, culture/art or performing arts event, a concept which is central in all these three fields of study, and traditionally distinguishes them from products focused approaches. On the other side, it will help them understand the importance of events marketing in any market, whereas “events” are recognized now as the most powerful tools of an advertising strategy.
Il will lead them discover the KSF of successful marketing campaigns, through the analysis of a few best practices (examples will include either Fiorentina’s for sport, Museo degli Uffizi’s for the arts, La Scala’s for the performing arts, and others), and more examples of events marketing strategies, such as those pursued by Consorzio del Prosecco DOC’s (food & beverage), Condé Nast’s (fashion & publishing), Ferrari’s (cars/luxury), and others. This will help them understand the richness of the field, and provide them with an insight of the challenges any marketing or communications’ officer must face today.
A special focus of the course will be on the concept of “intangible values’”. It is known that we as consumers are not interested in just buying and consuming a product, alone. Products’ “intangibles” - i.e. brands image, in the first place - have always been a part of the “reasons why” we were willing to buy such products, besides being a source of contentment in consumption, and therefore one of the biggest focuses for generations of marketing managers now. Today more than ever before though, we are definitely craving for more: we need to make sense through our consumption behavior, to know “who” are we buying from, what does this mean in global economic terms, if we are doing any evil to others, who are our fellow consumers, why are we buying it, and – moreover– we also like being rewarded, awarded, entertained, considered as an important part of relationship process by our vendor.
Intangible values have such tangible impact on producers that they are becoming the central points of any successful marketing strategy. The present marketing paradigm having definitely shifted to a “service” oriented and a quality management understanding of any form of consumption, developing a brand’s marketing strategy and delivering an effective marketing campaign today means meeting such needs of “intangible” values, be it in the dimensions of service, experience, membership and belonging, moral and social reward, and emotional connection.

Painting

CREDITS: US 3/4 - ECTS 6

COURSE DESCRIPTION:
This course teaches the fundamentals of painting.
Lessons are both theoretical and workshops and are aimed to enrich student’s perception, learn the language of images, create the artistic activity of a knowledge experience and self-knowledge, incorporate disciplines of drawing and painting as a basis for the exercise of their own creative expression, to encourage research and experimentation for the benefit of their projects.

Drawing

CREDITS: US 3/4 - ECTS 6

COURSE DESCRIPTION:
This course teaches the fundamentals of drawing. Lessons are both theoretical and workshops and are aimed to enrich student’s perception, learn the language of images, create the artistic activity of a knowledge experience and self-knowledge, incorporate various disciplines of drawing as a basis for the exercise of their own creative expression, to encourage research and experimentation for the benefit of their projects.

Music Theory

CREDITS: US 3 - ECTS 4,5

COURSE DESCRIPTION:
The Course offers a systematic exposition of the theory and analysis of tonal and post-tonal music. Students develop analytical and compositional skills through exercises in guided writing and the study of pieces from the literature. Level I-III focus on tonal practice. Level IV presents a spectrum of 20th century post-tonal techniques. Course activities are correlated with the materials for the corresponding level of Aural Comprehension.

Aural Comprehension

CREDITS: US 1 - ECTS 1,5

COURSE DESCRIPTION:
The course aims to develop musicianship skills and aural comprehension of music through class exercises involving individual and group participation, with emphasis on sight-singing and dictation. Course activities are correlated with the materials for the corresponding level of Music Theory.

Jazz Ensemble

CREDITS: US 1 - ECTS 1,5

COURSE DESCRIPTION:
AEF Jazz Ensemble combines original and classic arrangements of jazz standards as well as new compositions written by the ensemble director. All styles and eras of jazz are considered worth rehearsing, including classic repertory from the jazz canon and from the best contemporary authors. Students will be encouraged to develop their improvisational skills as well as their interplay abilities, being part of the group. The ensemble will represent the school in official performances at a professional level.

Jazz Improvisation

Jazz Improvisation I

CREDITS: US 1 - ECTS 1,5

COURSE DESCRIPTION:
The course introduces the basic elements of jazz improvisation. Students will be encouraged to develop their improvisational skills as well as their interplay abilities. The students will recognize the characteristic elements of jazz improvisation and develop a knowledge of jazz articulation and phrasing in different styles. The students will also develop knowledge of improvising on jazz standards and original compositions.

Jazz Improvisation II

CREDITS: US 1 - ECTS 1,5

COURSE DESCRIPTION:
Jazz Improvisation II is a continuation of Jazz Improvisation I that reaches an upper-level study of the elements of jazz improvisation. Students will be encouraged to develop their improvisational skills as well as their interplay abilities. The students will recognize the advanced elements of jazz improvisation and develop a knowledge of jazz articulation and phrasing in different styles. The students will also develop a knowledge of improvising on alternate scales and complex harmonic formula including modal jazz.

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Music History

CREDITS: US 3/4 - ECTS 6

COURSE DESCRIPTION:
Survey of major composers, genres and stylistic features of the European and American Modern and Post-Modern eras in music history. Samples of a broad spectrum of musical life in twentieth century, including Art Music in common practice: Jazz, Popular, Rock: compositional techniques, life characteristics, and relationship will be emphasized. Historical overview of principal artistic trends of the period and technical development of score study/analysis/listening skills.

Diction for Singers

CREDITS: US 1 - ECTS 1,5

COURSE DESCRIPTION:
Perfect diction is essential for opera singers in order to make their performance linguistically understandable without altering the quality of the sound. Understanding what you are singing through correct diction helps improve your technical aspects as well as the formal and interpretive ones.
This course will explore the principles of phonetics as it applies to singers. It is designed to cover the basics of the International Phonetic Alphabet, with attention to the Italian language, and will focus primarily on practical application, critical listening and vocal performances. If time permits, we will touch briefly on Italian dialects like Neapolitan. Grades will be determined based on homework, lyrics of the scores, and in-class performances.

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