The Business of Made in Italy: Excellence in global markets

Description	This course delves into the global impact and cultural significance of Italian brands, craftsmanship, and industries, with a particular focus on small and medium-sized enterprises (SMEs). The course explores how Italy's heritage shapes its business identity, covering sectors such as fashion, food, and design, and examines the strategies that enable Italian SMEs to thrive in global markets, making "Made in Italy" a symbol of quality and innovation worldwide.
Learning outcomes	By the end of this course, students will be able to: - Explain the historical, cultural, and economic significance of the "Made in Italy" brand and its contribution to Italy's global identity. - Identify and assess the factors contributing to the success of core "Made in Italy" industries. - Critically evaluate the branding, marketing, and export strategies of Italian businesses and how they adapt to international markets. - Demonstrate the ability to apply principles and strategies from the "Made in Italy" business model to various global industries and market contexts. - Develop strategic thinking and formulate innovative business strategies. - Collaborate, communicate, and work effectively in teams to analyze case studies, present findings, and propose solutions to business challenges related to global markets. - Adapt to global contexts, applying insights gained from the Italian experience to diverse international settings.
Language of instruction	English
Course type	Lecture
Credits	4 US credits - 6 ECTS
Time	twice a week; 1h 45min each class