Arts, Events, and Business: Marketing for Cultural Success
Description | This course delves into the dynamic field of marketing within the arts and cultural events sector, providing students with the tools to design, promote, and manage successful arts initiatives and events in the vibrant city of Florence. Through a combination of theoretical instruction, case studies, and experiential learning, including visits to local arts organizations and live events, students will gain practical experience in creating marketing plans and strategies for real-world application. |
Learning outcomes | By the end of the course, students will be equipped to contribute to the success of arts and event marketing in diverse cultural settings. They will have skills in audience segmentation, branding, and promotional campaign design. Also, they will be able to collaborate on marketing projects for local arts organizations or events. |
Language of instruction | English |
Course type | Lecture |
Credits | 4 US credits - 6 ECTS |
Time | twice a week; 1h 45min each class |
