The Excellences of Florence: the history of Patrizia Pepe

patrizia pepe

Picture from Patrizia Pepe Official Blog

Throughout the world, Italy is synonymous with art and, you know, Florence is one of those cities where beauty is inhaled in every corner, from small shops to large architectural spaces. Living every day immersed in beauty is a stimulating opportunity that allows you to develop a sense of innate taste. It is therefore not surprising that many of the world's most beloved designers are Florentine.

Speaking of fashion designers, we are accustomed to thinking that all the big companies in the fashion world are ancient maisons, but there are also some young realities that pushed their way through in relatively recent times. One of these is the house of Patrizia Pepe, known everywhere for a glamorous, minimal and dynamic prêt-à-porter.

The company was founded in 1993, ideated by ​​Patrizia Bambi and her husband Claudio Orrea. It is an entrepreneurial project by Tessilform, a Tuscan company, born to combine the classic Italian style with a more lively and sparkling attitude, hence the Pepe "pepper" in the brand name.

With meticulous attention to detail and an elegant and very recognizable silhouette, Patrizia Pepe's clothes and accessories become, in just a few years, iconic and original garments; wanted first throughout all of Europe and then all over the world, while also conquering stars of international music fame such as Britney Spears, Katy Perry and Dua Lipa, chosen as testimonial for the FW17-18 and SS18 campaigns.

Think about it, we are talking about a brand that in less than 25 years has managed to achieve an annual turnover of 130 million euros, almost half of which produced in the foreign market, with an unstoppable retail expansion. A true ambassador of the Made in Italy in the world, Patrizia Pepe is a brand in constant evolution: in 2005 the first men's collection was launched and in 2007 the children's line. But that is not all! In 2011, Patrizia Pepe debuted in beachwear, while in 2014 the accessories line was presented and recently the brand is investing in the shoes collection, presented with great success in 2016 at Pitti Uomo.

Patrizia Bambi, who defines herself as a "woman with a rock soul", has been able to create a contemporary and original style, for women and men always in tune with the times; customers can request personalized fashion advice and shop online through the web platform “the store", launched by Patrizia Pepe in 2009.

That of Bambi and Orrea’s brand is a true modern fairytale that leaves us with a great lesson: in fashion, as well as in art, letting yourself be inspired by beauty is a winning card. And in Florence, beauty is everywhere!